Spread the word

Disability and Business: Top Tips for Disabled Entrepreneurs and Employees

Feb 18, 2013   

By Jonathan Wade, Founder, Smiling Cat Ventures, www.smilingcatventures.org
When thinking about the world of business, I tend to mull over my own experiences as a disabled employee and entrepreneur. After 25 years of senior management in some of the country’s most challenging health and social care environments, and being the creator of several successful … Read More »

Launch of Golden Guide Stockton

Jun 23, 2011   

Older Persons’ Assembly, 13 June, 2011
Many thanks for inviting me – I’m delighted to have the chance to come and say a public thank you to Stockton Borough Council, to NHS Tees and all the others who have helped support this third edition of the Golden Guide Stockton.
For those who don’t know me – my … Read More »

Writing for a Target Audience

Feb 2, 2011   

Target audiences are groups with a common characteristic or purpose.  They may be large or small, age, occupation or gender- based, or may belong to particular communities, localities or workplaces.  If you are writing for one of them you should have a good idea of their interests and their concerns.
Writing is something many of us … Read More »

Advertising in print for small organisations

Feb 2, 2011   
Money Guide - publication cover

Every organisation has to generate awareness of its existence and its mission.  Even if you have only a limited budget and less time, you can still develop a good publicity campaign.
Advertising is an invaluable means of promotion and an effective part of the strategy.  Its purpose is to inform or remind clients about your services … Read More »

Print versus Web – Pros and Cons

Feb 2, 2011   

When you are trying to impart information to a particular clientele there are considerations of method, cost, distribution and effectiveness to bear in mind.  It may depend on the audience you want to reach, the deadline, the budget and the type of expertise available, but often one of the first decisions is whether you should … Read More »

Pages:12»

Advertisements