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	<title>Alabaster Publishing &#187; Spread the word</title>
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	<description>Specialist Publishing for Family, Health and Community</description>
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		<title>Launch of Golden Guide Stockton</title>
		<link>http://www.alabasterpublishing.co.uk/spreading-the-word/launch-of-golden-guide-stockton/</link>
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		<pubDate>Thu, 23 Jun 2011 13:03:27 +0000</pubDate>
		<dc:creator>heather</dc:creator>
				<category><![CDATA[Spread the word]]></category>

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		<description><![CDATA[Older Persons’ Assembly, 13 June, 2011
Many thanks for inviting me – I’m delighted to have the chance to come and say a public thank you to Stockton Borough Council, to NHS Tees and all the others who have helped support this third edition of the Golden Guide Stockton.
For those who don’t know me &#8211; my … <a href="http://www.alabasterpublishing.co.uk/spreading-the-word/launch-of-golden-guide-stockton/" title="Read Launch of Golden Guide Stockton">Read More &#187;</a>]]></description>
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		<title>Writing for a Target Audience</title>
		<link>http://www.alabasterpublishing.co.uk/spreading-the-word/writing-for-a-target-audience/</link>
		<comments>http://www.alabasterpublishing.co.uk/spreading-the-word/writing-for-a-target-audience/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 16:25:14 +0000</pubDate>
		<dc:creator>alabadmin</dc:creator>
				<category><![CDATA[Spread the word]]></category>

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		<description><![CDATA[Target audiences are groups with a common characteristic or purpose.  They may be large or small, age, occupation or gender- based, or may belong to particular communities, localities or workplaces.  If you are writing for one of them you should have a good idea of their interests and their concerns.
Writing is something many of us … <a href="http://www.alabasterpublishing.co.uk/spreading-the-word/writing-for-a-target-audience/" title="Read Writing for a Target Audience">Read More &#187;</a>]]></description>
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		<title>Advertising in print for small organisations</title>
		<link>http://www.alabasterpublishing.co.uk/spreading-the-word/advertising-in-print-for-small-organisations/</link>
		<comments>http://www.alabasterpublishing.co.uk/spreading-the-word/advertising-in-print-for-small-organisations/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 16:24:41 +0000</pubDate>
		<dc:creator>alabadmin</dc:creator>
				<category><![CDATA[Spread the word]]></category>

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		<description><![CDATA[Every organisation has to generate awareness of its existence and its mission.  Even if you have only a limited budget and less time, you can still develop a good publicity campaign.
Advertising is an invaluable means of promotion and an effective part of the strategy.  Its purpose is to inform or remind clients about your services … <a href="http://www.alabasterpublishing.co.uk/spreading-the-word/advertising-in-print-for-small-organisations/" title="Read Advertising in print for small organisations">Read More &#187;</a>]]></description>
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		<title>Print versus Web &#8211; Pros and Cons</title>
		<link>http://www.alabasterpublishing.co.uk/spreading-the-word/print-versus-web-pros-and-cons/</link>
		<comments>http://www.alabasterpublishing.co.uk/spreading-the-word/print-versus-web-pros-and-cons/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 16:24:06 +0000</pubDate>
		<dc:creator>alabadmin</dc:creator>
				<category><![CDATA[Spread the word]]></category>

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		<description><![CDATA[When you are trying to impart information to a particular clientele there are considerations of method, cost, distribution and effectiveness to bear in mind.  It may depend on the audience you want to reach, the deadline, the budget and the type of expertise available, but often one of the first decisions is whether you should … <a href="http://www.alabasterpublishing.co.uk/spreading-the-word/print-versus-web-pros-and-cons/" title="Read Print versus Web - Pros and Cons">Read More &#187;</a>]]></description>
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		<title>Guest writers</title>
		<link>http://www.alabasterpublishing.co.uk/spreading-the-word/guest-writers/</link>
		<comments>http://www.alabasterpublishing.co.uk/spreading-the-word/guest-writers/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 16:22:34 +0000</pubDate>
		<dc:creator>alabadmin</dc:creator>
				<category><![CDATA[Spread the word]]></category>

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		<description><![CDATA[We welcome pieces from guest writers too.  If you have a contribution to make on a relevant subject—just get in touch. <a href="&#109;&#97;&#105;&#108;&#116;&#111;&#58;&#105;&#110;&#102;&#111;&#64;&#97;&#108;&#97;&#98;&#97;&#115;&#116;&#101;&#114;&#112;&#117;&#98;&#108;&#105;&#115;&#104;&#105;&#110;&#103;&#46;&#99;&#111;&#46;&#117;&#107;">Click here to contact us.</a>
]]></description>
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