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	<title>Alabaster Publishing</title>
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	<link>http://www.alabasterpublishing.co.uk</link>
	<description>Specialist Publishing for Family, Health and Community</description>
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		<title>Disability and Business: Top Tips for Disabled Entrepreneurs and Employees</title>
		<link>http://www.alabasterpublishing.co.uk/spreading-the-word/disability-and-business-top-tips-for-disabled-entrepreneurs-and-employees/</link>
		<comments>http://www.alabasterpublishing.co.uk/spreading-the-word/disability-and-business-top-tips-for-disabled-entrepreneurs-and-employees/#comments</comments>
		<pubDate>Mon, 18 Feb 2013 09:39:12 +0000</pubDate>
		<dc:creator>heather</dc:creator>
				<category><![CDATA[Spread the word]]></category>

		<guid isPermaLink="false">http://www.alabasterpublishing.co.uk/?p=389</guid>
		<description><![CDATA[By Jonathan Wade, Founder, Smiling Cat Ventures, <a href="http://www.smilingcatventures.org">www.smilingcatventures.org</a>
 When thinking about the world of business, I tend to mull over my own experiences as a disabled employee and entrepreneur. After 25 years of senior management in some of the country’s most challenging health and social care environments, and being the creator of several successful … <a href="http://www.alabasterpublishing.co.uk/spreading-the-word/disability-and-business-top-tips-for-disabled-entrepreneurs-and-employees/" title="Read Disability and Business: Top Tips for Disabled Entrepreneurs and Employees">Read More &#187;</a>]]></description>
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		<title>Funding helps Golden Guide keep its promise</title>
		<link>http://www.alabasterpublishing.co.uk/news/funding-helps-golden-guide-keep-its-promise/</link>
		<comments>http://www.alabasterpublishing.co.uk/news/funding-helps-golden-guide-keep-its-promise/#comments</comments>
		<pubDate>Fri, 18 Jan 2013 18:54:26 +0000</pubDate>
		<dc:creator>heather</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.alabasterpublishing.co.uk/?p=375</guid>
		<description><![CDATA[As the new Golden Guide comes out this week there is delight all round that extra funding help has allowed more copies to be produced for 2013.  This FREE local handbook for over 50s in Northumberland has always been in great demand, but as its reputation has spread so have the requests for copies.
The popular … <a href="http://www.alabasterpublishing.co.uk/news/funding-helps-golden-guide-keep-its-promise/" title="Read Funding helps Golden Guide keep its promise">Read More &#187;</a>]]></description>
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		<title>Living Easy Update</title>
		<link>http://www.alabasterpublishing.co.uk/news/living-easy-update/</link>
		<comments>http://www.alabasterpublishing.co.uk/news/living-easy-update/#comments</comments>
		<pubDate>Wed, 12 Sep 2012 15:28:07 +0000</pubDate>
		<dc:creator>heather</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.alabasterpublishing.co.uk/?p=368</guid>
		<description><![CDATA[Just a note to say that we’re getting loads of positive interest in the new Living Easy Guide, for people with disabilities and mental health issues in Northumberland.
We’re still fundraising as hard as we can to get it published – and we still can’t give a definite date just yet&#8230;but as soon as we get … <a href="http://www.alabasterpublishing.co.uk/news/living-easy-update/" title="Read Living Easy Update">Read More &#187;</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Stockton Golden Guide Making its Mark</title>
		<link>http://www.alabasterpublishing.co.uk/news/stockton-golden-guide-making-its-mark/</link>
		<comments>http://www.alabasterpublishing.co.uk/news/stockton-golden-guide-making-its-mark/#comments</comments>
		<pubDate>Wed, 27 Jun 2012 18:55:57 +0000</pubDate>
		<dc:creator>heather</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.alabasterpublishing.co.uk/?p=355</guid>
		<description><![CDATA[As the 2012 edition of the Golden Guide comes out this week, more people than ever are asking for copies. This FREE local handbook for over 50s in Stockton Borough has been in great demand every year, but as its reputation spreads so do the requests for the 5000 copies.
As usual the popular local guide … <a href="http://www.alabasterpublishing.co.uk/news/stockton-golden-guide-making-its-mark/" title="Read Stockton Golden Guide Making its Mark">Read More &#187;</a>]]></description>
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		<title>Demand for Golden Guide Keeps on Growing</title>
		<link>http://www.alabasterpublishing.co.uk/news/demand-for-golden-guide-keeps-on-growing/</link>
		<comments>http://www.alabasterpublishing.co.uk/news/demand-for-golden-guide-keeps-on-growing/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 16:45:20 +0000</pubDate>
		<dc:creator>heather</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.alabasterpublishing.co.uk/?p=331</guid>
		<description><![CDATA[As the 2012 edition of the Golden Guide comes out this week, more people than ever are asking for copies. This FREE local handbook for over 50s in Northumberland has been in great demand every year, but as its reputation spreads so do the requests for the 5000 copies.
As usual the popular local guide has … <a href="http://www.alabasterpublishing.co.uk/news/demand-for-golden-guide-keeps-on-growing/" title="Read Demand for Golden Guide Keeps on Growing">Read More &#187;</a>]]></description>
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		<title>Look out for Living Easy &#8230;</title>
		<link>http://www.alabasterpublishing.co.uk/news/look-out-for-living-easy/</link>
		<comments>http://www.alabasterpublishing.co.uk/news/look-out-for-living-easy/#comments</comments>
		<pubDate>Mon, 12 Sep 2011 09:59:59 +0000</pubDate>
		<dc:creator>heather</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.alabasterpublishing.co.uk/?p=314</guid>
		<description><![CDATA[Look out for Living Easy&#8230;.
Living Easy, 2012 Disability and Mental Health support, Northumberland
A brand new title from the Golden Guide team, packed with details of facilities, services and specialist equipment for people with disabilities or mental health conditions in Northumberland.
Living Easy is written for people with disabilities, their families, friends and carers – but will … <a href="http://www.alabasterpublishing.co.uk/news/look-out-for-living-easy/" title="Read Look out for Living Easy ...">Read More &#187;</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Launch of Golden Guide Stockton</title>
		<link>http://www.alabasterpublishing.co.uk/spreading-the-word/launch-of-golden-guide-stockton/</link>
		<comments>http://www.alabasterpublishing.co.uk/spreading-the-word/launch-of-golden-guide-stockton/#comments</comments>
		<pubDate>Thu, 23 Jun 2011 13:03:27 +0000</pubDate>
		<dc:creator>heather</dc:creator>
				<category><![CDATA[Spread the word]]></category>

		<guid isPermaLink="false">http://www.alabasterpublishing.co.uk/?p=303</guid>
		<description><![CDATA[Older Persons’ Assembly, 13 June, 2011
Many thanks for inviting me – I’m delighted to have the chance to come and say a public thank you to Stockton Borough Council, to NHS Tees and all the others who have helped support this third edition of the Golden Guide Stockton.
For those who don’t know me &#8211; my … <a href="http://www.alabasterpublishing.co.uk/spreading-the-word/launch-of-golden-guide-stockton/" title="Read Launch of Golden Guide Stockton">Read More &#187;</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Golden Guide Returns to Stockton &#8211; brand new edition 2011</title>
		<link>http://www.alabasterpublishing.co.uk/news/golden-guide-returns-to-stockton-brand-new-edition-2011/</link>
		<comments>http://www.alabasterpublishing.co.uk/news/golden-guide-returns-to-stockton-brand-new-edition-2011/#comments</comments>
		<pubDate>Tue, 07 Jun 2011 12:35:39 +0000</pubDate>
		<dc:creator>heather</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.alabasterpublishing.co.uk/?p=297</guid>
		<description><![CDATA[Once again, the hugely popular Golden Guide is ready for collection after a mammoth fund-raising campaign.  This FREE local handbook for over 50s in Stockton has always been in great demand, but recent cutbacks and funding shortages left this year’s edition hanging in the balance.
But Stockton Borough Council – long term partners of the Golden … <a href="http://www.alabasterpublishing.co.uk/news/golden-guide-returns-to-stockton-brand-new-edition-2011/" title="Read Golden Guide Returns to Stockton - brand new edition 2011">Read More &#187;</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Writing for a Target Audience</title>
		<link>http://www.alabasterpublishing.co.uk/spreading-the-word/writing-for-a-target-audience/</link>
		<comments>http://www.alabasterpublishing.co.uk/spreading-the-word/writing-for-a-target-audience/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 16:25:14 +0000</pubDate>
		<dc:creator>alabadmin</dc:creator>
				<category><![CDATA[Spread the word]]></category>

		<guid isPermaLink="false">http://www.alabasterpublishing.co.uk/?p=52</guid>
		<description><![CDATA[Target audiences are groups with a common characteristic or purpose.  They may be large or small, age, occupation or gender- based, or may belong to particular communities, localities or workplaces.  If you are writing for one of them you should have a good idea of their interests and their concerns.
Writing is something many of us … <a href="http://www.alabasterpublishing.co.uk/spreading-the-word/writing-for-a-target-audience/" title="Read Writing for a Target Audience">Read More &#187;</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Advertising in print for small organisations</title>
		<link>http://www.alabasterpublishing.co.uk/spreading-the-word/advertising-in-print-for-small-organisations/</link>
		<comments>http://www.alabasterpublishing.co.uk/spreading-the-word/advertising-in-print-for-small-organisations/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 16:24:41 +0000</pubDate>
		<dc:creator>alabadmin</dc:creator>
				<category><![CDATA[Spread the word]]></category>

		<guid isPermaLink="false">http://www.alabasterpublishing.co.uk/?p=50</guid>
		<description><![CDATA[Every organisation has to generate awareness of its existence and its mission.  Even if you have only a limited budget and less time, you can still develop a good publicity campaign.
Advertising is an invaluable means of promotion and an effective part of the strategy.  Its purpose is to inform or remind clients about your services … <a href="http://www.alabasterpublishing.co.uk/spreading-the-word/advertising-in-print-for-small-organisations/" title="Read Advertising in print for small organisations">Read More &#187;</a>]]></description>
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