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		<title>Demand for Golden Guide Keeps on Growing</title>
		<link>http://www.alabasterpublishing.co.uk/news/demand-for-golden-guide-keeps-on-growing/</link>
		<comments>http://www.alabasterpublishing.co.uk/news/demand-for-golden-guide-keeps-on-growing/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 16:45:20 +0000</pubDate>
		<dc:creator>heather</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.alabasterpublishing.co.uk/?p=331</guid>
		<description><![CDATA[As the 2012 edition of the Golden Guide comes out this week, more people than ever are asking for copies. This FREE local handbook for over 50s in Northumberland has been in great demand every year, but as its reputation spreads so do the requests for the 5000 copies.
As usual the popular local guide has … <a href="http://www.alabasterpublishing.co.uk/news/demand-for-golden-guide-keeps-on-growing/" title="Read Demand for Golden Guide Keeps on Growing">Read More &#187;</a>]]></description>
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		<title>Look out for Living Easy &#8230;</title>
		<link>http://www.alabasterpublishing.co.uk/news/look-out-for-living-easy/</link>
		<comments>http://www.alabasterpublishing.co.uk/news/look-out-for-living-easy/#comments</comments>
		<pubDate>Mon, 12 Sep 2011 09:59:59 +0000</pubDate>
		<dc:creator>heather</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.alabasterpublishing.co.uk/?p=314</guid>
		<description><![CDATA[Look out for Living Easy&#8230;.
Living Easy, 2012 Disability and Mental Health support, Northumberland
A brand new title from the Golden Guide team, packed with details of facilities, services and specialist equipment for people with disabilities or mental health conditions in Northumberland.
Living Easy is written for people with disabilities, their families, friends and carers – but will … <a href="http://www.alabasterpublishing.co.uk/news/look-out-for-living-easy/" title="Read Look out for Living Easy ...">Read More &#187;</a>]]></description>
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		<title>Launch of Golden Guide Stockton</title>
		<link>http://www.alabasterpublishing.co.uk/spreading-the-word/launch-of-golden-guide-stockton/</link>
		<comments>http://www.alabasterpublishing.co.uk/spreading-the-word/launch-of-golden-guide-stockton/#comments</comments>
		<pubDate>Thu, 23 Jun 2011 13:03:27 +0000</pubDate>
		<dc:creator>heather</dc:creator>
				<category><![CDATA[Spread the word]]></category>

		<guid isPermaLink="false">http://www.alabasterpublishing.co.uk/?p=303</guid>
		<description><![CDATA[Older Persons’ Assembly, 13 June, 2011
Many thanks for inviting me – I’m delighted to have the chance to come and say a public thank you to Stockton Borough Council, to NHS Tees and all the others who have helped support this third edition of the Golden Guide Stockton.
For those who don’t know me &#8211; my … <a href="http://www.alabasterpublishing.co.uk/spreading-the-word/launch-of-golden-guide-stockton/" title="Read Launch of Golden Guide Stockton">Read More &#187;</a>]]></description>
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		<title>Golden Guide Returns to Stockton &#8211; brand new edition 2011</title>
		<link>http://www.alabasterpublishing.co.uk/news/golden-guide-returns-to-stockton-brand-new-edition-2011/</link>
		<comments>http://www.alabasterpublishing.co.uk/news/golden-guide-returns-to-stockton-brand-new-edition-2011/#comments</comments>
		<pubDate>Tue, 07 Jun 2011 12:35:39 +0000</pubDate>
		<dc:creator>heather</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.alabasterpublishing.co.uk/?p=297</guid>
		<description><![CDATA[Once again, the hugely popular Golden Guide is ready for collection after a mammoth fund-raising campaign.  This FREE local handbook for over 50s in Stockton has always been in great demand, but recent cutbacks and funding shortages left this year’s edition hanging in the balance.
But Stockton Borough Council – long term partners of the Golden … <a href="http://www.alabasterpublishing.co.uk/news/golden-guide-returns-to-stockton-brand-new-edition-2011/" title="Read Golden Guide Returns to Stockton - brand new edition 2011">Read More &#187;</a>]]></description>
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		<title>Writing for a Target Audience</title>
		<link>http://www.alabasterpublishing.co.uk/spreading-the-word/writing-for-a-target-audience/</link>
		<comments>http://www.alabasterpublishing.co.uk/spreading-the-word/writing-for-a-target-audience/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 16:25:14 +0000</pubDate>
		<dc:creator>alabadmin</dc:creator>
				<category><![CDATA[Spread the word]]></category>

		<guid isPermaLink="false">http://www.alabasterpublishing.co.uk/?p=52</guid>
		<description><![CDATA[Target audiences are groups with a common characteristic or purpose.  They may be large or small, age, occupation or gender- based, or may belong to particular communities, localities or workplaces.  If you are writing for one of them you should have a good idea of their interests and their concerns.
Writing is something many of us … <a href="http://www.alabasterpublishing.co.uk/spreading-the-word/writing-for-a-target-audience/" title="Read Writing for a Target Audience">Read More &#187;</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Advertising in print for small organisations</title>
		<link>http://www.alabasterpublishing.co.uk/spreading-the-word/advertising-in-print-for-small-organisations/</link>
		<comments>http://www.alabasterpublishing.co.uk/spreading-the-word/advertising-in-print-for-small-organisations/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 16:24:41 +0000</pubDate>
		<dc:creator>alabadmin</dc:creator>
				<category><![CDATA[Spread the word]]></category>

		<guid isPermaLink="false">http://www.alabasterpublishing.co.uk/?p=50</guid>
		<description><![CDATA[Every organisation has to generate awareness of its existence and its mission.  Even if you have only a limited budget and less time, you can still develop a good publicity campaign.
Advertising is an invaluable means of promotion and an effective part of the strategy.  Its purpose is to inform or remind clients about your services … <a href="http://www.alabasterpublishing.co.uk/spreading-the-word/advertising-in-print-for-small-organisations/" title="Read Advertising in print for small organisations">Read More &#187;</a>]]></description>
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		<title>Print versus Web &#8211; Pros and Cons</title>
		<link>http://www.alabasterpublishing.co.uk/spreading-the-word/print-versus-web-pros-and-cons/</link>
		<comments>http://www.alabasterpublishing.co.uk/spreading-the-word/print-versus-web-pros-and-cons/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 16:24:06 +0000</pubDate>
		<dc:creator>alabadmin</dc:creator>
				<category><![CDATA[Spread the word]]></category>

		<guid isPermaLink="false">http://www.alabasterpublishing.co.uk/?p=47</guid>
		<description><![CDATA[When you are trying to impart information to a particular clientele there are considerations of method, cost, distribution and effectiveness to bear in mind.  It may depend on the audience you want to reach, the deadline, the budget and the type of expertise available, but often one of the first decisions is whether you should … <a href="http://www.alabasterpublishing.co.uk/spreading-the-word/print-versus-web-pros-and-cons/" title="Read Print versus Web - Pros and Cons">Read More &#187;</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Guest writers</title>
		<link>http://www.alabasterpublishing.co.uk/spreading-the-word/guest-writers/</link>
		<comments>http://www.alabasterpublishing.co.uk/spreading-the-word/guest-writers/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 16:22:34 +0000</pubDate>
		<dc:creator>alabadmin</dc:creator>
				<category><![CDATA[Spread the word]]></category>

		<guid isPermaLink="false">http://www.alabasterpublishing.co.uk/?p=44</guid>
		<description><![CDATA[We welcome pieces from guest writers too.  If you have a contribution to make on a relevant subject—just get in touch. <a href="&#109;&#97;&#105;&#108;&#116;&#111;&#58;&#105;&#110;&#102;&#111;&#64;&#97;&#108;&#97;&#98;&#97;&#115;&#116;&#101;&#114;&#112;&#117;&#98;&#108;&#105;&#115;&#104;&#105;&#110;&#103;&#46;&#99;&#111;&#46;&#117;&#107;">Click here to contact us.</a>
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Golden Guide in fifth edition, 2011 edition out now</title>
		<link>http://www.alabasterpublishing.co.uk/news/121/</link>
		<comments>http://www.alabasterpublishing.co.uk/news/121/#comments</comments>
		<pubDate>Tue, 18 Jan 2011 13:29:38 +0000</pubDate>
		<dc:creator>alabadmin</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.alabasterpublishing.co.uk/?p=121</guid>
		<description><![CDATA[Once again, the hugely popular Golden Guide is ready for collection after the most difficult fund-raising campaign in its five year history. This FREE local handbook for over 50s in Northumberland has been in great demand every year, but recent cutbacks and funding shortages left its future hanging in the balance.]]></description>
		<wfw:commentRss>http://www.alabasterpublishing.co.uk/news/121/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>How to be ‘In the Money in County Durham’</title>
		<link>http://www.alabasterpublishing.co.uk/news/how-to-be-in-the-money-in-county-durham/</link>
		<comments>http://www.alabasterpublishing.co.uk/news/how-to-be-in-the-money-in-county-durham/#comments</comments>
		<pubDate>Mon, 06 Sep 2010 13:31:47 +0000</pubDate>
		<dc:creator>alabadmin</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.alabasterpublishing.co.uk/?p=126</guid>
		<description><![CDATA[Following the credit crunch, and huge demand for information on money issues, a brand new handbook In the Money in County Durham has been produced.   Durham publisher Clever Clogs Publishing has teamed up with the Citizens Advice Bureau , Derwentside Homes, Cestria Community Housing, and others, to create this chunky advice guide for … <a href="http://www.alabasterpublishing.co.uk/news/how-to-be-in-the-money-in-county-durham/" title="Read How to be ‘In the Money in County Durham’">Read More &#187;</a>]]></description>
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